“I don’t think I’ve ever sold – I don’t like selling in that sense … It’s about establishing a place in the market where you’re building trust.”
Email marketing is ideal for both creating and then nurturing those relationships, especially when that content shows an agent is knowledgeable, interesting, sophisticated and relevant.
In the latest in our series of Briefing notes we explore the question of how long renters spend in rented accommodation.
To investigate this question, we delved into a subset of Dataloft Rental Market Analytics (DRMA), our rent paid and tenant demographic dataset. The analysis concentrated on renters whose previous home had also been in the private rented sector.
Your website should be your hub, everything you do should be going through your website because that’s where your brand is. The portals are not doing that for you.
Whether consumers are under or overvaluing properties, it’s clear that estate agents can play a vital role in getting pricing right for their customers. Indeed, 78% of sellers stated ‘Good market knowledge’ as a top priority when choosing an agent.
The best marketers in the UK property sector are sharing relevant content that resonates with their audience. By selling less and educating more, they are creating a loyal band of customers. – Rory Black
In this Briefing note we investigate single-family housing in England and Wales. Dataloft defines single-family as suburban houses. To quantify the size and nature of this market in England and Wales, Dataloft examined the existing stock of rented houses in suburban areas.
In the Dataloft Sessions, our first discussion, Using property market data to win more listings, is split into three insightful videos. We talked to four market leading agents and two industry experts, Iain White and Chris Watkin, about what you can do now to build an umbrella around your business and stay ahead of the competition throughout next year.
Dataloft Briefing notes address issues raised by our clients as they respond to changing housing market conditions through and beyond Covid-19.
Issue 5 Vulnerable employment sectors – which residential rental markets are most exposed to an increase in unemployment?
Dataloft Briefing notes address issues raised by our clients as they respond to changing housing market conditions through and beyond Covid-19.
Issue 4 Open market rental values – what happened to values in London at the height of lockdown?
Dataloft collaborated with HomeViews on this study, finding that well-designed new homes in London command an 11% price premium. The results chime with the Government’s recent proposals to redefine planning laws to be more design-led.
Covid-19 has taken an unprecedented toll on many things in the last few months, no less the different sources of data which commentators rely on to report on trends across the property market. This period will make it more challenging for many to report on accurate trends across the sector.
Dataloft Briefing notes address issues raised by our clients as they respond to changing housing market conditions through and beyond Covid-19.
Issue 2 Short term loss in overseas students – how vulnerable are UK rental markets?
The Dataloft Demand Index, launched on June 8th, tracks demand from March 15th onwards.
Restrictions on the housing market in England were unexpectedly lifted on 13th May. We knew that around 370,000 transactions had been ‘caught’ in progress on March 23rd and that only a small proportion of those had been completed during lockdown.
It’s clearly crucial to maintain your relationship with past clients, but where do you start? It’s all about understanding those clients’ needs and interests, then personalising your communication with them.
Dataloft Briefing notes address issues raised by our clients as they respond to changing housing market conditions through and beyond Covid-19.
Issue 2 Short term fall in earnings – how vulnerable are UK rental markets?
We have drawn up a set of scenarios for how transactions might pan out over 2020. Here we set out our central scenario.
Dataloft Briefing notes address issues raised by our clients as they respond to changing housing market conditions through and beyond Covid-19.
It can happen at any time of day or night, at any time of year. You may have gone out for a breath of fresh air, or to pick blackberries, or to take photographs. Whatever your reason for being out and about, you will, almost certainly, meet a dog walker. You may even be one of them.