Your website should be your hub, everything you do should be going through your website because that’s where your brand is. The portals are not doing that for you.
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hyper-local content
Whether consumers are under or overvaluing properties, it’s clear that estate agents can play a vital role in getting pricing right for their customers. Indeed, 78% of sellers stated ‘Good market knowledge’ as a top priority when choosing an agent.
The best marketers in the UK property sector are sharing relevant content that resonates with their audience. By selling less and educating more, they are creating a loyal band of customers. – Rory Black