What are the key things that home movers look for in their estate agent?
We analyse the results of the Property Academy Home Moving Trends Survey every year and the answers to this question are powerful in many ways.
The survey goes out to almost 30,000 home movers and really gets under the skin of what people think about the property market and estate agents.
Some of the findings vary considerably from year to year but we find that the top reasons why people choose their estate agent remain reassuringly consistent. This year’s survey showed that the following were at the top of a home mover’s estate agent wish list:
43%: Confident they can market my property.
41%: Like and trust them.
36%: They have a good reputation.
36%: They have good knowledge of the market.
Using these results in your business plan
Many of the agents we work with take these findings and weave them into the fabric of their business.
I recently showed this infographic to a new agent during a demo and his eyes lit up. He said that it was like looking at a copy of his business plan in visual form - it reassured him that he was heading in the right direction.
As a new player, he knew that it was important to show that he was already knowledgeable about the market, and could be trusted with the sale of a client’s property from day one. His first port of call was to ensure that he had access to the latest property market insights that he could easily share with his clients and allow him to have informed discussions.
Using data and insight to build trust
Dataloft by PriceHubble subscribers have a vast array of national, regional and local market insights at their fingertips. The content is visual, branded and easy to use. Accessing this relevant and useful information puts our subscribers in a position of power, keeping them one step ahead of increasingly savvy customers.
Our subscribers also demonstrate this market knowledge across their marketing channels. From automated website pages, to targeted door drops, nurture emails and sophisticated social posts, agents can stay on the radar of local vendors, landlords and developers, all-year round.
Plus, by using hyper-local content and creating sophisticated marketing, you are providing evidence that you will be very good at marketing the home of your potential customers.
Give homeowners what they want
There are many ways that an agent can build their reputation and gain the trust of their clients. However, if you can incorporate these findings from the survey into your business values, you can’t go wrong.
If you’d like to find out more about what we offer, we’d love to hear from you.
Rory Black | Director, Dataloft
“I love this infographic. The findings are vital for an agent to understand. They also remind us why we created our market insight platform
in the first place.”
Infographic spotlight
Twice a week our team of analysts and designers publish vibrant, topical infographics about the property market.
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