Heenay Josh Property Experts
Heenay has been an estate agent for more than 25 years and has used all his experience to throw out the rule book and create a fresh new brand. Rather than being a transactional agent, Heenay Joshi Property Experts are customer centric. As part of this, they only market a maximum of 20 properties at any one point. By limiting their stock, they can focus on their existing clients whilst selling the homes they have.
A local expert, from day one
When Heenay Joshi Property Experts launched, they were a new name in the Warwickshire market. However, by proving that they knew the area inside out from day one, they were able to demonstrate their local market expertise. This also allowed them to appeal to vendors at the upper end of the market.
Dataloft a key contributor to a fast-growing business
Heenay uses the content from Dataloft by PriceHubble in several ways to help his business grow. This saves him time, enhances his profile and means that he doesn’t need to start any of his marketing from scratch, or worry about what marketing content to come up with next.
Hyper-local website content: in-depth local market insights from Dataloft Smart Pages feed automatically through to the local area guides on the Heenay Joshi Property Experts website. These hyper-local pages add substance and gravitas to Heenay’s digital presence and allow website visitors to keep up to date with the latest market trends. They are also SEO and mobile friendly
Blog: Heenay uses Dataloft infographics throughout his blog, sharing the latest market trends, as well as using the bullet points that accompany the infographics as market commentary
Social media: Heenay directs local homeowners through to his area guide website pages via social media posts. In addition, he supplements his social activity by sharing his Dataloft inspired blogs.
In-depth newsletters: Heenay creates a 24-page property market report using Dataloft insights where he analyses all of the local markets within his territory. This is posted out to all local homeowners.
Prime market newsletter: Heenay also creates an in-depth market report on the upper quarter of the Warwickshire market using the extensive range of prime market analysis from Dataloft.
Results
Heenay has a regular stream of visitors to his website who keep up to date with local market conditions by looking at the Dataloft Smart Pages. He regularly receives valuation requests from this, as well as his social media activity. When he distributed his most recent newsletter, he received two instructions, with combined fees of over £65,000.
“I was one of the first agents to start using Dataloft. It was a fast and inexpensive way to get data – and use it in a way to show that I was the local expert.”
“I want to sincerely thank Dataloft for all their support over the years. You’ve proven to be a reliable business partner. I really wouldn’t have a growing business without you.”