Informed prospecting
Leaders Romans Group

We were originally approached by the Leaders Romans Group offices across East Anglia, whose problem was two-fold:

1. They were keen to vary the content on their prospecting letters by sharing useful and relevant local market insights.

2. As they were using both Dataloft and Spectre, they wanted a simple solution that would work across both pieces of software.

Solution

Spectre and Dataloft worked closely together to find a solution. Firstly, Dataloft created a range of ‘insight-led’ prospecting letters on their online platform. These are available through to postcode sector and customisable with the client’s branding and colours.

Spectre and Dataloft then worked together to create an integration between the two systems, with clients being able to access the letters and relevant stats for their area directly through Spectre.

Results

Working together, Spectre and Dataloft were able to devise a simple solution that enabled a much smoother experience for all of the LRG offices and wider clients.

The combination of Dataloft’s award-winning hyper-local market insight and Spectre’s award-winning prospecting data allows LRG to take advantage of a super-charged, intelligent and successful prospecting solution.