JeffreyRoss
JeffreyRoss are a forward-thinking, family run estate agent in Cardiff and the Vale of Glamorgan.
Knowledge is power
JeffreyRoss actively help clients to make informed decisions about their next property move. They subscribed to Dataloft Inform several years ago to give them easy and instant access to the insights they needed to be able to provide in-depth information on the local market.
The team at JeffreyRoss regularly log into Dataloft and download a variety of content to share their knowledge with clients. They feature Dataloft Smart Pages on their website to educate the local market they work in. These local market insight pages help them justify and explain premiums that can be achieved, as well as highlight where others may over-inflate an asking price to win the business.
JeffreyRoss are firm believers that ‘knowledge is power’. Dataloft market reports (and the ability to amend them) are used to comment on the average price per square foot in a postcode territory. Indeed, they find in general that sellers, developers and investors engage far more easily when you can explain a method to a valuation figure.
Data to inspire marketing and business strategies
JeffreyRoss are committed to a multi-channel marketing approach which requires access to a relevant and varied array of content. Dataloft local stats help to inspire blogs, and feature in house printed material like their extensive quarterly market review and online video content, which builds engagement. This activity enhances their reputation as local experts.
The local knowledge JeffreyRoss glean from Dataloft allows the business to assess the next areas to grow into and where to open up new offices. Access to Dataloft content has also further allowed JeffreyRoss to develop their new homes platform, where they have been able to manage end values at the viability stage by being able to talk about current premiums in areas based on house types and then work from there.
The results
This comprehensive approach, using in-depth and hyper-local insights, has helped JeffreyRoss increase their brand awareness, grow their minimum fee and increase their average sales fee in the last 12 months.
“An exceptional piece of software that we use hourly across the company and arguably one of the best kept secrets in the property industry for market insight and property intel”