Is your website a bit on the stale side?
Do you have update guilt? You’re not alone.
Estate agent websites have become increasingly important. 42% of sellers visit an agent’s website before requesting a valuation, with 51% of sellers visiting an agent’s website before instructing them. So, casting aside the guilt and putting some energy into your website is well worth the effort.
Updating your website requires adding fresh content on a regular basis. This takes time, something that is a rare commodity for many estate agents. I recently discussed the challenges of updating estate agent websites with property market expert and estate agent David Mintz. He sums up the pressures on agents perfectly when he says:
“One of the key pressures on any agent is that we are always time poor, and it doesn’t matter what the market is doing, we always seem to be rushing and out of time. Part of the reason for that is that we’re expected to juggle and wear a tremendous number of different hats – I’m a marketer, I’m an expert valuer, I’m an expert negotiator, I’m a mediator, sometimes I’m a psychiatrist. Whatever I am I don’t have enough time to do all of those roles in their entirety.”
So (deep breath), if the problem is time, is there a silver bullet somewhere? A quick solution to a difficult problem? There is no getting around the fact that it takes dedication to keep a website alive and kicking. However, there are ways of saving time, as well as enhancing the quality of content you use.
As David and I discuss in our interview, help is at hand from a number of providers and tech solutions in the market. At Dataloft Inform, we provide a wide range of property market content, with in-depth analysis of the market, right down to postcode-sector. Available in seconds, Dataloft Inform content is downloadable, branded and hyper-local.
Our subscribers get creative with lead bait by posting inspiring blogs, market updates, headline stats and market reports.
The need for speed
For an even quicker solution, try our automated Dataloft Inform Smart Pages – intelligent, hyper-local property market content for your website. SEO and mobile-friendly and requiring a one-time installation, these pages update automatically each month. Covering the sales, lettings, prime and new homes markets they are relevant and engaging for web visitors. Even better, they save time, freeing you from creating content from scratch every time.
We also partner with many of the leading property market digital marketing companies who can quickly set up the content for you.
What can Dataloft Inform’s Smart Pages help agents to achieve?
Dataloft Inform Smart Pages provide a quick solution to keeping an estate agent’s website thriving. Plus, featuring this local and relevant information gives you a genuine reason to direct people to your website, regardless of whether they are ready to move. This is the first step in entering into a life-long conversation with them. When customers look to you for their trusted source of local market information, you’ve got them hooked.
If you’d like to find out more about our Smart Pages and the other features on Dataloft Inform, talk to the team.
Rory Black | Director, Dataloft
42% of sellers visit an agent’s website before requesting a valuation.
51% of sellers visit an agent’s website before instructing them.
Property Academy Home Moving Trends Survey 2022
In this 'Silver Bullets’ video from Kerfuffle, David Mintz and Rory Black discuss the importance of agent websites and quick solutions to keeping them fresh.
>NEW! Dataloft Inform Smart Pages, intelligent content for your website